At CES this year, Nvidia announced something a bit unexpected — a handheld Android gaming console. Rather than just a phone, the Shield is reminiscent of an Xbox 360 controller, but with a clamshell-style screen that folds out on top. It’s an actual handheld unit, rather than some controller attachment. Out of all the recent dedicated Android gaming devices — such as the Ouya or the GameStick — the Shield is not only backed by the developer with the most prestigious reputation out of the bunch, but is the only handheld device. However, it’s still just another Android gaming console that plays the same games as the other ones, and that is the biggest reason why the Shield will most likely fail.
First off, it’s worth noting that the Shield is actually a decent piece of hardware. It sports aTegra 4 SoC (with its 72-core GPU), an integrated 5-inch, 720p display that flips up off the controls, reportedly strong speakers, HDMI out so you can plug it into a bigger display, around five to ten hours of gaming battery life, and a standard amount of buttons found on modern dedicated gaming handheld devices. The unit also features a USB port, audio out, and a micro SD slot. It will also have access to the Android Play store, which is where you will be able to download games from.
In short, the Shield has all the hardware we’d ask for from a modern-day handheld — but really, we’ve come a long, long way since the Game Boy Advance, and a decent hardware spec is usually a given nowadays. The hardware seems legit, but as we’ve learnt from eight generations of video game consoles, hardware isn’t the sole decider of a console’s success. The fate of the Shield seems to lie with its intent.
The reason why Sony, Microsoft, Nintendo, Valve (with Steam), and Apple (with iOS) have carved out their own large portions of the gaming market is because they all offer something competent you can’t get anywhere else. Sony and (to a lesser extent, considering the ports to PC) Microsoft have its own exclusives, Nintendo is practically built on exclusives (whether it be franchises or wacky hardware), and iOS not only offers exclusives, but is the platform on which the most popular games initially release. Though Android is fragmented in terms of both the spread of its operating systems and hardware on which they’re installed, it’s not like the OS can’t run games — for instance, there have been multiple Humble Bundles loaded with Android games, and top-tier games at that.
Nvidia’s Shield has a rough road ahead because it already has too much competition. The Ouya, which already shipped its dev kits and is well on its way to a consumer release, only costs $99. The GameStick is $20 less than the Ouya, and the console fits right inside its own controller. Both units offer a controller, though neither offer portable gaming.
How big are your pockets?
Android phones are portable, and can run the same games the Shield can — but your smartphone obviously doesn’t provide a standard gamepad layout that games can target. However, because the Shield can’t make calls, you’ll still have to carry around your phone — a device on which you can already (most likely) play the same games. Users will be forced to make the choice between a unit with more comprehensive features, or one that lets you use a controller to play games that weren’t designed with a controller in mind. We don’t even know if the Shield will fit in your pocket: It looks rather chunky to me.
Sure, considering the Ouya and GameStick are on the horizon as well, game developers could begin creating worthwhile Android games with a controller in mind, but they would only do that if they knew it would be profitable — and that leads us to the catch-22 of trying to open up a new market. Developers generally won’t develop something if it won’t return any profit, so they need a large enough install base of gamers to buy their products; however, a large enough install base of gamers generally won’t adopt a console if there aren’t guaranteed products they want.
If you’re wondering why the Ouya and GameStick aren’t being judged the same way, that’s because they shouldn’t be judged the same way. They’re two crowdfunded, fairly simple (and thus cheap) indie projects. Though we haven’t heard mention of a price for the Shield yet, considering the hardware packed under (and above!) the hood, Nvidia will most likely have to eat a significant sum of money to price it competitively.
The dedicated Android gaming console is an awesome product in theory, but its success will ultimately boil down to what the success of all gaming consoles boils down to, and that’s the games. With Android games — so far, at least — you can get them across multiple devices, and some of those devices offer more functionality than a dedicated gaming unit would. If the Shield wants to succeed, Nvidia needs to get some impactful exclusives pretty quickly, or else people will most likely continue playing Game Dev Story on their phone like they’ve been doing all along.
Opposite Opinion
Nvidia’s Tegra 4 chip might have been leaked a dozen times in the run up to CES 2013, but its Project Shield handheld console was a complete surprise. Powered by the Tegra 4 and rocking a 720p display, the Shield is an Android gaming machine that seems to be flirting with both success and failure. But when you look at the state of the mobile gaming market one thing is clear: Nvidia has all the cards needed to score a big win with the Shield.
The single biggest advantage Shield has is that Nvidia is not stuck developing a content ecosystem for a single device. Sony and Nintendo, for instance, have to sell developers on making games for their singular handhelds. Nvidia is taking a different route by leveraging multiple existing ecosystems rather that starting from scratch.
Project Shield runs full stock Android with Play Store access, and Android gaming has truly taken off in the last year. There are loads of awesome platformers, adventure games, and 3D shoot-em-ups. Many of these titles include controller support (either Bluetooth or wired), and that means the Shield will be ideal for playing the likes of GTA: Vice City, Sonic, andNeed for Speed. There are hundreds of games like this just waiting to grace the Shield’s screen, and Nvidia doesn’t have to lift a finger to make that happen.
Developers don’t need to be convinced to make these games. Android accounts for roughly 75% of smartphone shipments and Google activates over 1.3 million devices every single day. No one has to worry about whether or not there will be game available for the Shield. The calculation is based on Android’s success, and that’s an easy call for plenty of devs.
Nvidia is also using its dominance in PC gaming to sweeten the deal. The Shield will sync up with Steam to stream PC games across your home network so they can be played on the handheld or a TV in another room. And, of course, the visuals in a PC game are still worlds better than what you’ll see on any handheld console. Nvidia demoed this with a very pricey GTX680 desktop card, but it could be a killer feature if made available to a wider range of Nvidia hardware.
The third prong in Nvidia’s content attack is Tegra gaming. In addition to the standard controller-compatible games in Google Play, there are dozens of games with Tegra-optimized graphics. Some are exclusive to Tegra, and some just have enhanced graphics on Tegra chips. A game like Dead Trigger looks nearly console level on Tegra 3, and Tegra 4 is only going to up Nvidia’s game.
With Tegra 4, Nvidia promises graphics unlike we’ve seen before on Android. The brief demo of Dead Trigger 2 was indeed stunning. The Shield has more raw power than theXbox 360 and it fits in your (admittedly large) pocket.
Nvidia has been working with developers for years to optimize games for its video cards. That’s the same thing it’s doing on Android — it works with app devs to support the creation of games that are targeted specifically at Tegra. I’m always surprised how effectively Nvidia pushes Tegra Zone games onto Android. It happened with Tegra 2, with Tegra 3, and it’s going to happen with Tegra 4 and Shield — content won’t be a problem.
The Shield will be a pure Android device with access to all the cool cloud services Google has to offer. Nvidia could have forked Android and designed its own separate ecosystem for maximum control, but it chose a more open approach. That, along with multiple gaming options is going to earn Nvidia plenty of fans. If the company can sell Shield for a reasonable price, it’s a clear winner and a good alternative to all those mediocre Bluetooth controllers strapped to phones.
No comments:
Post a Comment